We track the journey of each Superdry garment from factory to consumer. Millions of Superdry garments travel great distances each year to reach their final home.
We reduced our global energy footprint by 35% in our own stores and offices.
Zero waste & Grow Future Thinking
We've partnered up to close the loop on our plastic polybags
Tips from our Quality team to help make your new Superdry garment last
Sustainable materials & Zero waste
We’ve partnered up to recycle our factory fabric waste in Turkey
Net zero & Zero waste
We’ve redesigned our retail carrier bag to have the lowest impact possible
Grow Future Thinking
Julian Dunkerton - Jules - founded Superdry in 2003. 17 years later, his mission is to make Superdry ‘the most sustainable listed global fashion brand on the planet’.
Respect & Net zero
Our suppliers are championing sustainability in their factories, hear from one about their new 'LEED Platinum' factory.
How we plan to reduce our impact by cutting our carbon emissions to “Net Zero” by 2030
From Autumn/Winter 2020, Superdry online orders will be delivered in our new more sustainable paper bag.
We journeyed to the source to explore the stories of three Indian farmers who we've supported in converting to organic farming.