Our 'Truth About' Series

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    3 min read

    Global Freight

    We track the journey of each Superdry garment from factory to consumer. Millions of Superdry garments travel great distances each year to reach their final home.

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    2 min read

    Net zero

    Optimising our own operations

    We reduced our global energy footprint by 35% in our own stores and offices.

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    Video & 4 min read

    Zero waste & Grow Future Thinking

    Closed Loop Polybags

    We've partnered up to close the loop on our plastic polybags

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    4 min read

    Zero waste & Grow Future Thinking

    Caring for your new Superdry Garment

    Tips from our Quality team to help make your new Superdry garment last

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    Video & 2 min read

    Sustainable materials & Zero waste

    Closing The Loop On Fabric Waste

    We’ve partnered up to recycle our factory fabric waste in Turkey

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    Video & 2 min read

    Net zero & Zero waste

    Our New Lower Impact Retail Bag

    We’ve redesigned our retail carrier bag to have the lowest impact possible

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    Video & 2 min read

    Grow Future Thinking

    Why Does Sustainability Matter?

    Julian Dunkerton - Jules - founded Superdry in 2003. 17 years later, his mission is to make Superdry ‘the most sustainable listed global fashion brand on the planet’.

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    Video & 3 min read

    Respect & Net zero

    Aquarelle: A Leading Sustainable Factory

    Our suppliers are championing sustainability in their factories, hear from one about their new 'LEED Platinum' factory.

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    4 min read

    Net zero

    Becoming Net Zero by 2030

    How we plan to reduce our impact by cutting our carbon emissions to “Net Zero” by 2030