Our 'Truth About' Series

  • Pink Shredder 2.jpg
    Video & 2 min read

    Sustainable materials & Zero waste

    Closing The Loop On Fabric Waste

    We’ve found a way to recycle our fabric waste in Turkey

  • Retail Bag 004b.jpg
    Video & 2 min read

    Net zero & Zero waste

    Our New Lower Impact Retail Bag

    We’ve redesigned our retail carrier bag to have the lowest impact possible

  • Julian-Dunkerton
    Video & 2 min read

    Grow Future Thinking

    Why Does Sustainability Matter?

    Julian Dunkerton - Jules - founded Superdry in 2003. 17 years later, his mission is to make Superdry ‘the most sustainable listed global fashion brand on the planet’.

  • solar-panels.jpg
    Video & 3 min read

    Respect & Net zero

    Aquarelle: A Leading Sustainable Factory

    Our suppliers are championing sustainability in their factories, hear from one about their new 'LEED Platinum' factory.

  • 768x768_planet-list
    4 min read

    Net zero

    Becoming Net Zero by 2030

    How we plan to reduce our impact by cutting our carbon emissions to “Net Zero” by 2030

  • superdry-packaging-1.jpg
    Video & 2 min read

    Zero waste

    Our New Lower Impact Ecom Bag

    From Autumn/Winter 2020, Superdry online orders will be delivered in our new more sustainable paper bag.

  • dsc_4695.jpg
    Video & 5 min read

    Organic cotton

    From the Source: Meet our Organic Farmers

    We journeyed to the source to explore the stories of three Indian farmers who we've supported in converting to organic farming.