Over 20% of our 2020 range is made from organic cotton but this is already about 2% of the world’s organic supply. Around one in five garments we made this year was organic and we’ve made a commitment for all our cotton to be 100% organic by 2040. We’re currently ahead of schedule. Not just by a month or two, try 10 years ahead. So, we’re now aiming for all Superdry cotton to be 100% organic by 2030, and our hope is to see many more farmers convert to organic methods over the next ten years.
The end result of all our organic cotton farmers’ hard work is high-quality naturally sustainable fabrics. The process creates the best possible virgin fibre to craft the best clothing for our new season collection.
When you purchase a new piece from our organic cotton collection, as well as elevating your style with a true expression of natural beauty, you’re also joining with us in supporting farmers like Subhash, Mansharam and Gandhram, and all those currently transitioning to organic, to create a better life for their families, a better product for you and a positive impact on our planet.