End of Life
In February 2022 we launched our partnership with Oxfam across our UK and Republic of Ireland (ROI) full-price owned retail estate. Within the first three months, customers donated one tonne of pre-loved garments via this route.
In the UK, 13 million clothing items goes to landfill every week, but by partnering with Oxfam, our customers are helping divert 47 million items away from there and into someone's wardrobe.
Our stores are twinned with their local Oxfam shop, which will minimise the distance the clothes travel to reach their new home, as well as supporting the communities they operate in.
The partnership helps customers give their preloved clothes a new lease of life whilst positively impacting someone else's.
This partnership will not only help us to reduce our waste, but also provides an effective way to engage with a new generation of conscious consumers and encourage them to shop more sustainably.
"We're excited to be partnered with Superdry to help people donate clothes to Oxfam, which will raise vital funds to fight poverty around the world."
- Danny Sriskandarajah, Chief Executive of Oxfam GB