As a globally recognised brand, we are a diversified and uniquely advantaged business.
Our Six Values: Passion, Creativation, Quality, Family, Individuality and Fun are embedded within our business to support our growth.
Compelling Vision for Growth.
With our recently implemented strategy for growth, our unique product DNA and clear brand positioning supports our disruptive multichannel approach.
Our four pillar Superdry 5.0 strategy is clear, grounded in a thorough understanding of our brand, consumer, product and organisational capability.
In September 2017, we hosted a two day Capital Markets Day.
The event outlined the transformation of the business since March 2015 and describes the Group’s plans for long-term sustainable growth.
Sustainability lies at the heart of our brand values.
It remains front of mind in the design and production of our high-quality products and consequently we have developed three corporate responsibility goals collectively known as the Super Responsible 40.