Our vision is to be the #1 Premium Sustainable Style Destination

Our mission

Our mission is to serve our diverse community through a premium brand that’s focused on the future, prioritises sustainability,
leads with craft, and celebrates culture.


Superdry began in 1985 in Cheltenham. since then the Superdry brand has gained both recognition and popularity in the UK and overseas and this underpins the growth of the business.


Our strong and experienced leadership team provides strategic direction and support as Superdry grows and develops.

We continually evolve and improve our governance framework in line with the maturity of the Company and in light of emerging governance reforms and best practice.

FY23 Annual Report and Accounts

Our latest financial results are available here