Our vision for clothing made solely from low impact materials lies in our knowledge that it’s the right thing to do, and will create a value chain full of prosperous partnerships that benefit the planet and the people on it.

We are already leading on the use of organic cotton in our garments and our ambition goes even further – to convert all of our cotton garments to organic. We are also driving forward our ambitious plans to convert non-cotton garments to low impact or recyclable alternatives. Along the way, we’ll be minimising the water we use and eliminating any discharge of hazardous chemicals.

Key Achievements

New lightweight recycled paper retail bag

produced close to market
in Wales – saving 356 tonnes of carbon per year


tonnes of fabric waste converted into new yarns.

In FY22 we are expanding to include India, increasing to 2,000 tonnes by FY25


of all non-cotton product uses lower impact or recycled materials, expanding to 65% by 2025

Over 4m plastic polybags recycled into new polybags containing


recycled content

We have launched

a recyclable paper bag for Ecommerce customers, saving 165 tonnes of plastic per year



volume already converted to organic with all pure cotton garments moving to organic by 2025

68 tonnes of faulty returns collected

by children’s charity Newlife, of which 60% was resold generating


for the charity

Read More

Organic Cotton, Recycled and Low Impact Materials

View more

Packaging and Waste

View more

Water and Chemical Compliance

View more