72% of the products Superdry bought in 2021 contained cotton, which remains the largest single material we use.
Accelerating our targets, 65% of our cotton garments will contain organic cotton by 2025, including all ‘pure cotton’ products. We have already converted our Underwear, Basic Non-Printed Tees and Polo categories to organic.
This represents 5.9 million individual garments made using organic cotton - representing 30% of all cotton garments, or 25% of our overall cotton footprint (measured in tons) to organic cotton.
We have also made commitments to start using cotton in conversion and recycled cotton through our ranges from FY22 onwards.
Our Original & Vintage collection remains a core leader in converting T-Shirts, Sweats and Underwear, and will drive significant organic volume to 2025.
To ensure we continue to give our consumers more choice, we have also significantly grown sustainable content in our ‘Studios’ collection with 39% of the range now converted to organic cotton; we are targeting to expand this to 90% in FY22 and 100% by 2025.
100% of factories supplying organic cotton are certified by the Global Organic Textile Standard (GOTS) and/or Organic Content Standard (OCS).
34% of our total factory base GOTS Certified, with an additional 9% to OCS Certified.
This year we sourced almost one fifth of our organic cotton direct from our Superdry supported farmers. This cotton is fully traceable back to source (i.e. farm), through our partnerships with suppliers and mills who produce our Underwear, Vintage Logo and Woven collections. We have entered into validated agreements upfront to secure the supply of organic cotton when farmers sow their seed – these agreements are overseen by the Organic Cotton Accelerator (OCA).
Farming practices used in organic agriculture, such as crop rotation, green manure, composting, reduced tillage, and the recycling of crop residue, can help increase the amount of organic matter – including carbon – in the soil. As a result, soil structure is improved and soil erosion is reduced, making nutrients more easily available to the crops while also increasing the abundance of soil fauna.
- Textile Exchange, Organic Cotton Market Report 2021