Through use of sustainably sourced raw materials and introducing new and innovative technology in factories, we will continue to challenge ourselves and supplier partners to reduce, recycle and reuse 40% of our water footprint by 2030.
Being a cotton-led brand, with 68% of our products containing cotton, we are part of a sector that accounts for 70% of annual freshwater withdrawals. We already know that we can drive significant change by converting to the best organic farming practices that use up to 80% less water.
In FY23 we mapped 100% of our water footprint, using 2020 as our baseline year.
To understand water consumption per garment we used the Higg Index’s Product Tool which supplies industry leading benchmarks covering the full garment lifecycle from raw material to processing, shipping, selling, use and end of life.
Results indicate a significant water saving in cotton product, driven primarily by our conversion to organic cotton which saves up to 87% water compared to conventional cotton.
Our total garment water footprint from the 100% mapped in FY22 equated to 12.8 billion litres, the equivalent of 855 million buckets of water and an average reduction of 18% per garment.
In FY24 we will continue to map our footprint using the Higg Index, as well as work with all key factories to ensure they have water reduction initiatives in place.
We are confident that, with current initiatives in place, we will achieve a minimum 20% saving by 2024, on the way to achieving our 2030 goal of 40%.