OUR mission is to BE THE #1 SUSTAINABLE
STYLE DESTINATION

Our strategy & core KPIs

LOW IMPACT MATERIALS

 

  • 65% of our cotton and non-cotton garments will be converted to organic, low impact or recyclable alternatives by 2025, with 100% of cotton moving to organic by 2030.
  • We will baseline our water footprint in 2022, with the aim to reduce the water we use in manufacturing our garments by 20% by 2025 and 40% by 2030.
  • 20,000 farmers trained and converted to organic production by 2025.

NET ZERO CARBON EMISSIONS

 

  • 100% of our owned stores, offices and third-party distribution centres (DCs) will utilise renewable energy by 2025.
  • Achieve net zero in our own and third-party logistics operations by 2030, and in our supply chain by 2040.
  • 100% of packaging will be converted to recyclable, reusable or compostable alternatives by 2025.

COMMUNICATE WITH INTEGRITY

 

  • 50% of workers in our third-party factories will be directly supported with market leading and locally tailored gender empowerment and worker voice frameworks by 2025.

Key Achievements

Donated over 65 million organic cotton seeds

to farmers enrolled in our organic cotton training programme

Launched

of our first dedicated sustainability consumer-facing website to share more information on our sustainability journey: Better Choices Better Future

Completed our first full Scope 1, 2 and 3 carbon emissions report

providing full disclosure of our impact on climate change

14%

of our garments made using renewable electricity in third-party factories

47%

of bought garments contain organic, low-impact, or recycled materials, we are on track to reach 65% by 2025

91%

of the energy used across our stores, offices and third-party distribution centers is renewable

99%

of our Spring Summer 22 swimwear collection made using recycled materials

2.1%

of garments are transported by air to our warehouse from our factories, a 61% reduction on FY21

22%

improvement in global energy efficiency in owned estate since FY17, and on track to reach 25% by 2025

15,000 people

working in our factories participating in our Respect and Dignity programme

50.7 million

recycled bottles used to produce our outerwear fill, recycled sweats and swimwear

7,508

farmers

enrolled in our organic cotton training programme

Water footprint mapped

for all garments containing cotton, equating to 71% of garments bought since 2019

61%

of our retail and distribution network uses energy-saving lighting (LED) bulbs

Pre-loved clothing donation boxes

launched across all UK and Republic of Ireland full price stores in partnership with Oxfam

B to A-

Improved our CDP grade

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SUSTAINABLE STORIES

 

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Sustainable Material Library

 

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Reporting and Policies

 

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Key Initiatives

LOW IMPACT MATERIALS

 

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Move To Net Zero

 

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COMMUNICATE WITH INTEGRITY

 

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Proudly Recognised by

Drapers

Winner

Positive Change Award for contributing to a greener future for fashion

Marie Claire

Winner

CONTENT FOR MARIE CLAIRE AWARD HERE

BOOM

Winner

Julian Dunkerton won the Best Organic Ambassador at the Soil Association’s 2021 BOOM (Best of Organic Market) Awards for his excellence and success in this sector

Proud supporters and partners