Everybody needs to be held to account for turning things around. Superdry included. We’ve already achieved a lot and are recognised for what we’ve done. But we need to do more.

We will become the most sustainable listed global fashion brand by 2030.

Our strategy & targets

LOW IMPACT MATERIALS

 

  • 65% of our cotton and non-cotton garments will be converted to organic, low impact or recyclable alternatives by 2025, with 100% of cotton moving to organic by 2030.
  • 100% of packaging will be converted to recyclable, reusable or compostable alternatives by 2025.
  • We will baseline our water footprint in 2022, with the aim to reduce the water we use in manufacturing our garments by 20% by 2025 and 40% by 2030.

NET ZERO CARBON EMISSIONS

 

  • 100% of our owned stores, offices and third-party distribution centres (DCs) will utilise renewable energy by 2025.
  • Achieve net zero in our own and third-party logistics operations by 2030, and in our supply chain by 2040.

LEAD POSITIVE CHANGE

 

  • 20,000 farmers trained and converted to organic production by 2025.
  • 50% of workers in our third-party factories will be directly supported with market leading and locally tailored gender empowerment and worker voice frameworks by 2025.

Key Achievements

Donated over 5 million organic cotton seeds

to our organic farmers, growing over 440 tonnes of organic cotton, used to make Superdry garments

97%

reduction

in our normalised direct emissions (Scopes 1 & 2) since 2014

50

Superdry Sustainability Warriors

provide a collective voice to drive change across the brand

46%

of our garments produced in factories using renewable energy or with certified energy optimisation

1 in 3 garments

contain organic, lower impact or recycled materials

84%

of the energy we use across our stores, offices and third-party warehouses is from renewable sources

39.5m

recycled bottles

used in our jacket padding diverted from landfill, marine pollution and incineration

52%

reduction in the use of airfreight from factory to warehouse since FY19

93%

of our packaging moved to recyclable, reusable or compostable alternatives

Completed Phase 1 of our Respect and Dignity

programme in India, empowering over 37% of our third-party factory workforce

5.9m

garments converted to organic cotton, representing 30% of our cotton ranges

1,824

farmers

participating in our organic cotton conversion training programme

Read More

Truth About Series

 

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Sustainable Material Library

 

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Policies and Reporting

 

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Key Initiatives

organic, low impact and recycled materials

 

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Net zero CARBON emissions

 

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Leading positive change

 

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Proudly Recognised by

Drapers

Winner

Positive Change Award for contributing to a greener future for fashion

FT

Climate Leaders 2021 Winner

Topped the Financial Times list of climate leaders for highest reduction in direct carbon emissions

BOOM

Winner

Julian Dunkerton won the Best Organic Ambassador at the Soil Association’s 2021 BOOM (Best of Organic Market) Awards for his excellence and success in this sector

Proud supporters and partners