How is it more sustainable?
By identifying a new automated source, based in Wales, just 60 miles from our global head office – and significantly closer to our store estate – we’ve reduced the distance travelled and therefore lowered the carbon footprint from its production and transport by >60% compared to the old bag.
We combined this priority with our Zero Waste; Lower Impact focus to create a bag that performs just as well but uses the minimal amount of material possible.
The redesigned bag is 42g lighter, saving >340 tonnes paper each year, and further lowering its footprint by using fewer input materials and in using less energy again in transportation.
The bag remains 100% FSC Recycled paper to protect the world’s forests, is fully recyclable and is now also supporting the UK local economy in order to champion a green recovery from Covid-19.
Our new bag therefore provides a drastically more sustainable option for one of our most prominent and high-volume items across the business.