Our new ecommerce bag is our next step in moving to 100% reusable, recyclable or compostable packaging by 2025.
Customers will notice that their Superdry product is still delivered in a polybag. This thin clear plastic bag protects the product from becoming dirty or damaged at the factory and during transit. Without a polybag, we have noted that around 30% of garments become damaged beyond being sellable, which ultimately has a far greater environmental cost.
This does not mean we cannot do better, in 2020 we partnered with a new supplier to produce 'closed loop' polybags containing 30% recycled plastic content – and we want to get this to 70% by 2025. The bags are also fully recyclable at local recycling collection points, however we continue to look for new innovations here.
Our new ecommerce bag represents a great move forward in achieving our Zero Waste ambitions while keeping your new Superdry garment in perfect condition!