We firmly believe that no animals should suffer in the name of fashion.
Down is a luxurious insulator made from the fine feathers of ducks and geese – it is used to fill jackets due to its excellent thermal properties.
Since 2017, 100% of the down used in Superdry jackets has been certified under the Responsible Down Standard (RDS) to ensure animal welfare. We will continue to ensure that this is the case in future collections.
Sourcing RDS certified Down provides assurance that the Five Freedoms of animal welfare are respected and meets the requirements of our animal welfare policy.
Down uses 52% less water and reduces CO2 emissions by 61% compared to conventional polyester fill
This data is gathered using the 'Higg Material Sustainability Index'. More information about their data and methodologies can be found on their website.