Superdry firmly believes it is not acceptable for animals to suffer in the name of fashion or cosmetics. Animal derived materials used in our products should come from sources that respect animal welfare and the conserve biodiversity.

We consider the use of animal fibres very carefully during our design process. In cases where animal derived fibres provide unique or sustainable benefits to our products, we will utilise them if they are sourced in line with our Animal Welfare policy.  Where recycled animal fibres are available, we will consider their use as an alternative to virgin fibres.

We recognize the responsibility we share with the fashion industry to guarantee animal welfare in the supply chain, and our aspiration is to further strengthen our relationship with suppliers to mutually learn from experiences and jointly work on solutions to ensure considerate treatment of animals in the fashion supply chain.

Animal Welfare Policy