Superdry is a proud member and supporter of specially chosen groups, pledges and charities whom which we partner with to ensure our sustainability ambitions and actions are credible, collaborative, progressive and positive for our planet and people.
Proudly Working with…
UN Fashion Industry Charter for climate change
Proud Signatory
The Fashion for Global Climate Action Initiative calls on the fashion industry to acknowledge the contribution of the sector to climate change and our responsibility to strive towards neutrality for a safer planet.
The mission of the Fashion Industry Charter for Climate Action is to drive the fashion industry to net zero greenhouse gas emissions by no later than 2050, in line with the goal of keeping global warming below 1.5°C. Superdry is one of the 125 companies committed to climate action.
Active User
Superdry are utilising HIGG's suite of tools for the standardised measurement of calue chain sustainability, central to the Sustainable Apparel Coalition's mission to transform businesses for exponential impact.
These tools help us to understand impacts of our materials and products across water consumption, carbon emissions and chemical use. Our SUSTAINABLE MATERIALS LIBRARY highlights some of these.
Proud Signatory
Superdry is a member of the British Retail Consortium (BRC) and was one of the 63 founding, leader signatories to join their Climate Action Roadmap launched in November 2020.
The roadmap is the framework to guide the industry to net zero. We are committed to working with other retailers, suppliers, Government, and other stakeholders, and to support customers to collectively deliver the industry's, and our own, NET ZERO ambition.
New Plastics Economy Global Commitment
Proud Signatory
Superdry is a signatory of the Ellen MacArthur New Plastics Economy Global Commitment created to unite businesses, governments and other organisations behind a common vision to address plastic waste and pollution at its source, achieving a circular economy for plastics.
This commitment has helped define our SUSTAINABLE PACKAGING goals to eliminate the plastic items we don’t need, innovate and circulate where we do use plastics to ensure minimum 70% recycled content and ensure ALL of our packaging is 100% reusable, recyclable or compostable packaging by 2025.
Achiever Level Member
Superdry is an Achiever level member of the Ethical Trading Initiative (ETI) who are an alliance of companies, trade unions and voluntary organisations working in partnership to promote respect for workers' rights and improve the lives of workers across the globe who make our garments.
‘ETHICAL TRADING’ means that us and our suppliers take responsibility for improving the working conditions of the people who make our products. We have adopted the ETI Base Code to form the core of our CODE OF PRACTICE.
Affiliate Member
Superdry is a member of the Organic Cotton Accelerator (OCA), the only multi-stakeholder organisation fully dedicated to bringing integrity, supply security and measurable social and environmental impact to organic cotton.
We are committed to ensuring we use 100% ORGANIC COTTON BY 2030, through investment that tackles the challenges in the sector and realises the benefits that organic cotton can bring for people, planet and long-term prosperity.
Proud Discloser
Superdry discloses its climate change impact through CDP, a global non-profit that runs the world’s leading environmental disclosure platform. CDP drives companies and governments to reduce their greenhouse gas emissions, safeguard water resources and protect forests.
In 2020 we increased our Climate Change rating to a ‘B’ and are now working towards becoming an ‘A-List’ business.
Member
AFIRM aim to reduce the use and impact of harmful substances in the apparel and footwear supply chain.
A Friend
ZDHC aims to enable brands and retailers in the textile, apparel, and footwear industries to implement sustainable chemical management best practice across the value chain. Through collaborative engagement, standard setting, and implementation, Superdry will advance towards zero discharge of hazadous chemicals.
Proudly Supporting…
Superdry is proud to support the work of Newlife, a charity that works to change the lives of disabled and terminally ill children. We do this by donating 100% of our UK and European faulty garments that we cannot sell, to Newlife who assess and grade these garments into three categories which extend the life and value of the garment as much as possible.
Through Resale, Recycling or Destruction, Newlife ensure our garments avoid the common disposal route of landfill or incineration, whilst securing vital funds for their charity. This partnership is part of our work on how we can close the loop on fashion with Sustainable, Durable and CIRCULAR GARMENTS.
Superdry has proudly supported the work of reGAIN since its launch in 2018, to help close the loop on fashion at end of its current life, by providing discount codes to Regain users for donating clothing they no longer desire for others to reuse.
Customers use Regain to send their unwanted garments to the British Red Cross where they are resold, and the income supports the charity’s important work. Since starting our partnership we have helped encourage 100,000 garments, weighing 30 tonnes, to be donated and reused rather than being disposed.
This partnership is part of our work on how we can close the loop on fashion with Sustainable, Durable and CIRCULAR GARMENTS.
Superdry is proud to support the work of Trees for Life by donating 100% of the proceeds from our Scottish Carrier Bag Charge each year.
Since choosing Trees for Life as our partner charity in 2015, we have donated £64,800 to their work to rewild the Scottish Highlands. These funds have helped plant over 12,900 trees which in turn will remove more than 6,400 Tonnes of CO2e over their lifetimes.
See our latest till point POS.
Superdry is proud to support the work of the Marine Conservation Society (MCS) by donating 100% of the proceeds from our Welsh Carrier Bag Charge each year.
Since choosing MCS as our partner charity in 2015, we have donated £16,000 to their work to ensure our seas are healthy, pollution free and protected.
See our latest till point POS.
Proudly Recognised by…
BEST OF ORGANIC MARKET AWARDS 2021
In July 2021, Superdry CEO, Julian Dunkerton, was recognised by the Soil Association BOOM awards, as Best Organic Ambassador, for organic initiatives at Superdry, as well as within his wider business portfolio.
This is great recognition as a part of our sustainability journey.
FINANCIAL TIMES EUROPE'S CLIMATE LEADERS 2021 & 2023
We topped the Financial Times Europe’s Climate Leaders 2021 and 2023 Leader Boards – a list of the 500 companies across Europe that have achieved the greatest reduction in their greenhouse gas emissions intensity between 2014 and 2021.
DRAPERS SUSTAINABLE FASHION AWARDS 2021
In March 2021 we were really proud be named winners of the 'Positive Change' award at the Drapers Sustainable Fashion Awards 2021, for our work to be transparent, lead the industry and spur change.
Upon being awarded this Drapers said "High street giant Superdry chose to make 2020 a year of sustainable reset, doubling down on existing and new environmental initiatives to ensure the business is contributing to a cleaner, greener future for the fashion industry. It has aligned itself to the United Nations-backed Sustainable Development Goals, and set itself the ambitious target of becoming the most sustainable publicly listed fashion brand by 2030."
We were also shortlisted for ‘Best Carbon Footprint Initiative’ with the launch of our new retail bag with a 60% lower carbon footprint by reducing weight and moving production closer to use.
EDIE SUSTAINABILITY LEADERS AWARDS 2021
In February 2021 we were shortlisted as ‘Business of the Year’ at the Edie Sustainability Leaders Awards 2021. This was for our work to undertake a brand reset, embedding sustainability across Superdry to help achieve ambitious goals and support a green recovery from Covid-19.
In December 2020 we received a 'Highly Commended' in the 'Supply Chain Solution of the Year' award at the UK Packaging Awards 2020.
This was for our work, in partnership with Simpac, to design a new paper ecommerce mailing bag that met the growing needs of our online sales globally whilst providing a positive environmental shift through a UK supplier.
We launched the 100% FSC PAPER ECOM BAG in September 2020 to help remove >150 tonnes of unrecyclable plastic from our business.
DRAPERS SUSTAINABLE FASHION AWARDS 2020
In May 2020 we were shortlisted for three different awards at the Drapers Sustainable Fashion Awards 2020. This first was for ‘Best Carbon Footprint Initiative’ with our work towards reducing our carbon footprint for example by switching to 100% renewable energy.
The second was for ‘Best Supply Chain Initiative’ for our work to switch to 100% Organic Cotton by 2030 through active partnership, investment, direct relationship and training of thousands of farmers. Our final shortlist was for ‘Brand of the Year’ for our work to accelerate our sustainability goals whilst progressing ahead of our targets.
In September 2018 Superdry, partnered with Optimised Buildings, were awarded winners of the ‘Retail Energy Project of the Year’ at The Energy Awards 2018. This recognised our ambition to reduce energy use beyond standard controls installation. We worked with Optimised Buildings to achieve a further 14% energy reduction across our stores through optimising existing equipment and controls.
