Drapers Sustainable Fashion Awards 2021
In March 2021 we were really proud be named winners of the 'Positive Change' award at the Drapers Sustainable Fashion Awards 2021, for our work to be transparent, lead the industry and spur change.
Upon being awarded this Drapers said "High street giant Superdry chose to make 2020 a year of sustainable reset, doubling down on existing and new environmental initiatives to ensure the business is contributing to a cleaner, greener future for the fashion industry. It has aligned itself to the United Nations-backed Sustainable Development Goals, and set itself the ambitious target of becoming the most sustainable publicly listed fashion brand by 2030."
We were also shortlisted for ‘Best Carbon Footprint Initiative’ with the launch of our new retail bag with a 60% lower carbon footprint by reducing weight and moving production closer to use.