Superdry is a proud member and supporter of specially chosen groups, pledges and charities whom which we partner with to ensure our sustainability ambitions and actions are credible, collaborative, progressive and positive for our planet and people.

 

 

Proud Members of…

BRC Climate Action Roadmap

Superdry is a member of the British Retail Consortium (BRC) and was one of the 63 founding, leader signatories to join their Climate Action Roadmap launched in November 2020.

The roadmap is the framework to guide the industry to net zero. It will provide us with collaboration opportunities to help reach our ambitious Net Zero by 2030 target across our own operations and global logistics partners, as well as setting an ambitious goal to operate a fully Net Zero business and offer Net Zero products by 2040.

 

 

New Plastics Economy Global Commitment

Superdry is a signatory of the Ellen MacArthur New Plastics Economy Global Commitment created to unite businesses, governments and other organisations behind a common vision to address plastic waste and pollution at its source.

This commitment has helped define our sustainable packaging goals to eliminate the plastic items we don’t need, innovate and circulate where we do use plastics to ensure minimum 70% recycled content and ensure ALL of our packaging is 100% reusable, recyclable or compostable packaging by 2025.

 

 

Ethical Trading Initiative

Superdry is an Achiever level member of the Ethical Trading Initiative (ETI) who are an alliance of companies, trade unions and voluntary organisations working in partnership to improve the lives of workers across the globe who make our garments.

Ethical Trading’ means that us and our suppliers take responsibility for improving the working conditions of the people who make our products. We have adopted the ETI Base Code to form the core of our Code of Practice.

 

 

 

Organic Cotton Accelerator

Superdry is a member of the Organic Cotton Accelerator (OCA), the only multi-stakeholder organisation fully dedicated to bringing integrity, supply security and measurable social and environmental impact to organic cotton.

We are committed to ensuring we use 100% organic cotton by 2030, through investment that tackles the challenges in the sector and realises the benefits that organic cotton can bring for people, planet and long-term prosperity.

 

 

CDP

Superdry discloses its climate change impact through CDP, a global non-profit that runs the world’s leading environmental disclosure platform. CDP drives companies and governments to reduce their greenhouse gas emissions, safeguard water resources and protect forests.

In 2020 we increased our Climate Change rating to a ‘B’ and are now working towards becoming an ‘A-List’ business.

 

 

Proud to Support…

Trees for Life

Superdry is proud to support the work of Trees for Life by donating 100% of the proceeds from our Scottish Carrier Bag Charge each year.

Since choosing Trees for Life as our partner charity in 2015, we have donated £62,278 to their work to rewild the Scottish Highlands. These funds have helped plant nearly 12,500 trees which in turn will remove >6,000 Tonnes of CO2e over their lifetimes.

See our latest till point POS.

 

 

Marine Conservation Society

Superdry is proud to support the work of the Marine Conservation Society (MCS) by donating 100% of the proceeds from our Welsh Carrier Bag Charge each year.

Since choosing MCS as our partner charity in 2015, we have donated £15,884 to their work to ensure our seas are healthy, pollution free and protected.

See our latest till point POS.

 

 

Newlife

Superdry is proud to support the work of Newlife, a charity that works to change the lives of disabled and terminally ill children. We do this by donating 100% of our UK and European faulty garments that we cannot sell, to Newlife who assess and grade these garments into three categories which extend the life and value of the garment as much as possible.

Through Resale, Recycling or Destruction, Newlife ensure our garments avoid the common disposal route of landfill or incineration, whilst securing vital funds for their charity. This partnership is part of our work on how we can close the loop on fashion with Sustainable, Durable and Circular Garments.

 

 

reGAIN

Superdry has proudly supported the work of reGAIN since its launch in 2018, to help close the loop on fashion at end of its current life, by providing discount codes to Regain users for donating clothing they no longer desire for others to reuse.

Customers use Regain to send their unwanted garments to the British Red Cross where they are resold, and the income supports the charity’s important work. Since starting our partnership we have helped encourage 100,000 garments, weighing 30 tonnes, to be donated and reused rather than being disposed.

This partnership is part of our work on how we can close the loop on fashion with Sustainable, Durable and Circular Garments.

 

 

Proudly Recognised for...

Drapers Sustainable Fashion Awards 2021

In March 2021 we were really proud be named winners of the 'Positive Change' award at the Drapers Sustainable Fashion Awards 2021, for our work to be transparent, lead the industry and spur change.

Upon being awarded this Drapers said "High street giant Superdry chose to make 2020 a year of sustainable reset, doubling down on existing and new envi­ronmental initiatives to ensure the business is contributing to a cleaner, greener future for the fashion industry. It has aligned itself to the United Nations-backed Sustainable Devel­opment Goals, and set itself the ambitious target of becoming the most sustainable publicly listed fashion brand by 2030."

We were also shortlisted for ‘Best Carbon Footprint Initiative’ with the launch of our new retail bag with a 60% lower carbon footprint by reducing weight and moving production closer to use.

 

 

Edie Sustainability Leaders Awards 2021

In February 2021 we were shortlisted as ‘Business of the Year’ at the Edie Sustainability Leaders Awards 2021. This was for our work to undertake a brand reset, embedding sustainability across Superdry to help achieve ambitious goals and support a green recovery from Covid-19.

 

 

UK Packaging Awards 2020

In December 2020 we received a 'Highly Commended' in the 'Supply Chain Solution of the Year' award at the UK Packaging Awards 2020.

This was for our work, in partnership with Simpac, to design a new paper ecommerce mailing bag that met the growing needs of our online sales globally whilst providing a positive environmental shift through a UK supplier.

We launched the 100% FSC paper ecom bag in September 2020 to help remove >150 tonnes of unrecyclable plastic from our business.

 

 

Drapers Sustainable Fashion Awards 2020

In May 2020 we were shortlisted for three different awards at the Drapers Sustainable Fashion Awards 2020. This first was for ‘Best Carbon Footprint Initiative’ with our work towards reducing our carbon footprint for example by switching to 100% renewable energy.

The second was for ‘Best Supply Chain Initiative’ for our work to switch to 100% Organic Cotton by 2030 through active partnership, investment, direct relationship and training of thousands of farmers. Our final shortlist was for ‘Brand of the Year’ for our work to accelerate our sustainability goals whilst progressing ahead of our targets.

 

 

The Energy Awards 2018

In September 2018 Superdry, partnered with Optimised Buildings, were awarded winners of the ‘Retail Energy Project of the Year’ at The Energy Awards 2018. This recognised our ambition to reduce energy use beyond standard controls installation. We worked with Optimised Buildings to achieve a further 14% energy reduction across our stores through optimising existing equipment and controls.