We place the highest importance on producing our products in conditions that respect the environment and safeguard our customers - we have strict standards in place on harmful and hazardous substances.

In 2021 we joined Apparel & Footwear International Management (AFIRM) - Restricted Substances List (RSL) and Zero Discharge of Hazardous Chemicals (ZDHC) to enable collaboration.

 

AFIRM

A full copy of our Restricted Substances List (RSL) is available HERE.

We actively engage our suppliers on REACH requirements and uphold them on an individual supplier basis through our dedicated locally based teams, and our nominated global independent third-party testing lab.

We test for harmful and hazardous substances – as defined by REACH and other globally-recognised standards – applying a comprehensive risk-based due diligence approach to product testing.

Should we identify problematic substances, we work quickly and appropriately to ensure customer safety remains at the top of our agenda.

 

ZDHC

Superdry is committed to eliminating any potentially harmful substances or processes from our products, replacing them with more environmentally friendly alternatives, and adopting the ZDHC guidelines for the production and dyeing of viscose and other man-made cellulosic fibres. This includes the adoption of ZDHC’s Manufacturing Restricted Substance List (MRSL), available here

We have committed to ZDHC compliance by 2030 - all tier 1 suppliers will be ZDHC Foundation Level by 2025, and all tier 1 & 2 suppliers will be ZDHC Progressive Level by 2030. 

You can learn more ZDHC’s supplier levels (Foundation, Progressive & Aspirational) and Roadmap to Zero here.

We started working towards this target in 2021 - our top 25 suppliers are registered on the ZDHC portal and Supplier to Zero, providing them with the support they need to make better decisions about the chemicals they use to make our products. We are currently working with all suppliers to map the full wash process across our supply chain.

 

Microplastics

Synthetic materials like polyester release microplastics when washed. These are pieces of plastic so tiny that they can't be sorted properly at water processing plants, so they end up being released into rivers and oceans.

As a cotton-led brand, we have a lower than average polyester footprint compared to wider fashion brands - it accounts for 34% of the raw materials we buy. However, we are still seeking solutions to this pressing issue.

The foundations of Superdry are built on designing and creating high quality products - we are now working on ways that we can improve durability even further, which will involve seeking solutions to microplastic shedding at manufacturing stages.