We place the highest importance on producing our products in conditions that respect the environment and safeguard our customers - we have strict standards in place on harmful and hazardous substances.

In 2021 we joined Apparel & Footwear International RSL Management (AFIRM) and Zero Discharge of Hazardous Chemicals (ZDHC) to enable collaboration.

We have committed to ZDHC compliance by 2030.

We are now formulating our roadmap to eliminate any potentially harmful substances or processes from Superdry products, replacing them with more environmentally friendly alternatives, and adopting the ZDHC guidelines for the production and dyeing of viscose and other man-made cellulosic fibres.

We actively engage our suppliers on REACH requirements and uphold them on an individual supplier basis through our dedicated locally based teams, and our nominated global independent third-party testing lab.

We test for harmful and hazardous substances – as defined by REACH and other globally-recognised standards – applying a comprehensive risk-based due diligence approach to product testing. Should we identify problematic substances, we work quickly and appropriately to ensure customer safety remains at the top of our agenda. A full copy of our Restricted Substances List (RSL) is available here.