We have seven core KPIs across our three strategic pillars – we have aligned our KPIs with the Sustainable Development Goals (SDGs).

The SDGs were set up in 2015 by the United Nations General Assembly and are specific targets intended to be achieved by countries by 2030. It is an urgent call to action and our blueprint to achieve a better and more sustainable future for everyone.


Supporting SDGs 6, 12, 14

Our vision for clothing made solely from low impact materials lies in our knowledge that organic farming regenerates ecosystems by building healthy soils that draw carbon back into the ground, uses less water, and is safer for all involved.

It also pays a better and more consistent livelihood to farmers.

  1. 65% of our cotton and non-cotton garments will be converted to organic, low impact or recyclable alternatives by 2025, with 100% of cotton moving to organic by 2030.
  2. All packaging will be converted to recyclable, reusable or compostable alternatives by 2025.
  3. We will baseline our water footprint in 2022, with the aim to reduce the water we use in manufacturing our garments by 20% by 2025 and 40% by 2030. We will be Zero Discharge of Hazardous Chemicals (ZDHC) compliant by 2030, eliminating any discharge of hazardous chemicals.

    Building partnerships for the goals (SDG 17), we have linked up with conveners including ZDHC and the New Plastics Economy Global Commitment (NPEGC).


Supporting SDGs 7, 11, 13

Superdry has set a commitment to achieve net zero carbon by 2030. We are changing the way we do things: in fields, factories and stores. This will mean using more efficient technology, renewable electricity and changing how our products are distributed.

We will continuously challenge ourselves and our partners
to minimise our carbon footprint.

  1. 100% of our owned stores, offices and third-party distribution centres (‘DCs’) will utilise renewable energy by 2025.
  2. We will achieve net zero in our own stores, offices, and in our third-party DCs and logistics operations by 2030, and within our supply chain by 2040.

    Building partnerships for the goals, we have joined and aligned our decarbonisation pathway with targets set by UN Fashion Charter for Climate Action and the British Retail Consortium’s (BRC) Climate Roadmap.


Helping the achievement of SDGs 5, 8, 12

As a global business, we know we can touch the lives of many people. We are committed to treating everybody equally and fairly. We lead positive change because it is the right thing to do.

Building equitable supply chains from the bottom up we are working directly with organic and in conversion farmers to train and link them into our factory base, while also building workplace cultures that inspire respect and dignity.

  1. 20,000 farmers trained and converted to organic production by 2025.
  2. 50% of workers in our third-party supply chain will be directly supported with market leading and locally tailored gender empowerment and worker voice frameworks by 2025.

    Building partnerships for the goals, we remain an active member of the Ethical Trading Initiative (ETI) and an affiliate member of the Organic Cotton Accelerator (OCA).