We have seven core KPIs across our three strategic pillars that have taken us up to 2025 – we have aligned our KPIs with the Sustainable Development Goals (SDGs).
The SDGs were set up in 2015 by the United Nations General Assembly and are specific targets intended to be achieved by countries by 2030. It is an urgent call to action and our blueprint to achieve a better and more sustainable future for everyone.
LOW IMPACT MATERIALS
Supporting SDGs 6, 12, 14
Our vision for clothing made solely from low impact materials lies in our knowledge that organic farming regenerates ecosystems by building healthy soils that draw carbon back into the ground, uses less water, and is safer for all involved.
It also pays a better and more consistent livelihood to farmers.
- Aim to use 100% organic cotton by 2030
- Continue our charity partnerships with Oxfam and Newlife, as well as find solutions to improve the circularity of our product
- We aim to identify hotspots of high water consumption in our supply chain and work with our suppliers to decrease it.
- Achieve ZDHC Champion status and supply chain ZDHC MRSL compliance throughout Tiers 1-3 by 2030
Building partnerships for the goals (SDG 17), we have linked up with conveners including ZDHC and the New Plastics Economy Global Commitment (NPEGC).
NET ZERO CARBON EMISSIONS
Supporting SDGs 7, 11, 13
Superdry has set a commitment to achieve net zero carbon by 2040. We are changing the way we do things: in fields, factories and stores. This will mean using more efficient technology, renewable electricity and changing how our products are distributed.
We will continuously challenge ourselves and our partners
to minimise our carbon footprint.
- Greater savings on direct emissions by 2030 - reduction of another 33 tonnes of carbon (from Gas, Refrigerant and Electricity usage in stores, office and DCs)
- Revisit our SBTi targets
- Increase our positive impact on biodiversity
- Have a carbon transition plan in place to achieve our Net Zero targets (90% saving on both our direct and indirect emissions by 2040 and then accredited offsetting for the final 10%)
- Ensure that 100% of Tier 1 production is made using renewable electricity and begin to report on Tier 2 and 3 direct emissions.
Building partnerships for the goals, we have joined and aligned our decarbonisation pathway with targets set by UN Fashion Charter for Climate Action and the British Retail Consortium’s (BRC) Climate Roadmap.
LEAD POSITIVE CHANGE
Helping the achievement of SDGs 5, 8, 12
As a global business, we know we can touch the lives of many people. We are committed to treating everybody equally and fairly. We lead positive change because it is the right thing to do.
Building equitable supply chains from the bottom up we are working directly with organic and in conversion farmers to train and link them into our factory base, while also building workplace cultures that inspire respect and dignity.
9. 100% of workers in our third-party factories will be directly supported with market leading and locally tailored gender empowerment and worker voice frameworks by 2030.
10. Fully map our supply chain - right down to the raw materials
Building partnerships for the goals, we remain an active member of the Ethical Trading Initiative (ETI)
