SuperGroup Plc

Board appointments

SuperGroup Plc ('SuperGroup' or 'the Group'), owner of the Superdry brand and one of the fastest growing international branded clothing companies, today announces the appointment of  Susanne Given in a newly created role as Chief Operating Officer  and  Shaun Wills, as Chief Financial Officer.

Susanne's prime focus will be operational improvements and driving efficiencies in the UK Retail business. She will also oversee central support functions including marketing, logistics, sourcing, IT and property.  She will join the Group and be appointed to the Board on 10 April 2012.

Chas Howes has for some time, for personal reasons, wished to have a role that is less demanding of his time. He will be remaining with the Group but will stand down from the Board on 23 April 2012.

Shaun will join the Group and be appointed to the Board on 23 April 2012.

Regarding both Susanne Given and Shaun Wills there are no further matters to be disclosed under Listing Rule 9.6.13R.

Peter Bamford, Chairman, commented:

"I am delighted to welcome Susanne and Shaun to the Group. They bring a wealth of branded retail expertise to the management team. Susanne's appointment will allow Julian Dunkerton the space and time to focus on the development of the Superdry brand and our product. I look forward to working with both Susanne and Shaun and on behalf of all at SuperGroup I would like to express thanks to Chas for his total commitment and, in particular, his crucial role in taking the Group through its transition into a public company."

Julian Dunkerton said:

"I am very pleased that we have been able to attract people of the calibre of Susanne and Shaun to SuperGroup and I am very much looking forward to working closely with them both.  Susanne and I have highly complementary skills and I am excited that we will now be able to maximise our potential."

Notes to Editors

Susanne has over 20 years' experience in a number of roles for leading retailers including House of Fraser, Harrods and TK Maxx, where she spent five years, becoming Managing Director of TK Maxx (UK and Ireland) in 2008. Most recently she was Director of Fashion and Beauty at John Lewis Partnership.

Shaun Wills joins SuperGroup from Habitat where he was Chief Operating Officer.  Prior to this he was Finance Director at Fat Face from 2008 to 2010 and from 2000 to 2008 had various financial roles at New Look where he was particularly involved in developing the "best in class" and highly acclaimed web offering and e-commerce systems.

20 March 2012

Enquiries:

SuperGroup Tel: 44 (0) 1242 588 187

Julian Dunkerton, Chief Executive

Peter Bamford, Chairman

College Hill Tel: 44 (0) 207 457 2020

Matthew Smallwood

Justine Warren