OUR MISSION IS TO BE THE #1 SUSTAINABLE
STYLE BRAND
Our strategy & core KPIs
LOW IMPACT MATERIALS
- 65% of our cotton and non-cotton garments will be converted to organic, low impact or recyclable alternatives by 2025, with 100% of cotton moving to organic by 2030.
- We aim to achieve a 40% water reduction in our garment production by 2030.
- We will continue to support enough farmers to meet 100% of cotton requirements.
COMMUNICATE WITH INTEGRITY
- 50% of workers in our third-party factories will be directly supported with market leading and locally tailored gender empowerment and worker voice frameworks by 2025.
NET ZERO CARBON EMISSIONS
- 100% of our owned stores, offices and third-party distribution centres (DCs) will utilise renewable energy by 2025.
- Achieve net zero in our own and third-party logistics operations by 2030, and in our supply chain by 2040.
- 100% of primary packaging will be converted to recyclable, reusable or compostable alternatives by 2025.
Key Achievements
12,258
farmers participated in our organic cotton conversion programmes
Joined forces
with Formula E Envision Racing Team in the ‘Race Against Climate Change’ with all apparel made with sustainable materials including recycled polyester and organic cotton
SBTi (Science Based Target initiative)
approved our 2040 pathway towards Net Zero (Scopes 1-3)
80%
of our garments made using renewable electricity in third-party factories
90%
of the energy used across our stores, offices and third-party distribution sites is renewable
17,000 people
working in our factories participating in our Respect and Dignity programme
74
million
recycled bottles used to produce our outerwear fill, recycled sweats and swimwear
941 MT
of fabric donated or recycled within our stores, distribution centres and supply chain
64%
of bought garments contain organic, low-impact, or recycled materials, we are on track to reach 65% by 2025
Achieved CDP 'A List'
Maintained CDP A- position for our Climate Disclosure, placing the Company in the top 25% of the sector
Recycled Outerwear
We launched 4 key Outerwear programmes using fully recycled lining, fill and shell materials
58%
Reduction of scope 1,2 and full scope 3 emissions, TCo2e, all SBTi categories
What's Next
CDP A
We are aiming to return to CDP A grade
100%
of our pure cotton garments to be low-impact, in conversion or organic cotton
Third party verification
of 80% of our Tier 1 suppliers’ water and emissions data
50%
of workers in our supply chain actively participating in Respect programmes across India, Turkey and China
Proudly Recognised by
Drapers
Winner
Positive Change Award for contributing to a greener future for fashion
Marie Claire
Winner
Best sustainable high-street brand
BOOM
Winner
Julian Dunkerton won the Best Organic Ambassador at the Soil Association’s 2021 BOOM (Best of Organic Market) Awards for his excellence and success in this sector
Proud supporters and partners
