OUR MISSION TO BE NET ZERO BY 2040
Our Strategy & Core KPIs
LOW IMPACT MATERIALS
- Aim to use 100% organic cotton by 2030
- Continue our charity partnerships with Oxfam and Newlife, as well as find solutions to improve the circularity of our product
- We aim to identify hotspots of high water consumption in our supply chain and work with our suppliers to decrease it.
- Achieve ZDHC Champion status and supply chain ZDHC MRSL compliance throughout Tiers 1-3 by 2030
COMMUNICATE WITH INTEGRITY
- 100% of workers in our third-party factories will be directly supported with market leading and locally tailored gender empowerment and worker voice frameworks by 2030.
- Fully map our supply chain - right down to the raw materials
NET ZERO CARBON EMISSIONS
- Greater savings on direct emissions by 2030 - reduction of another 33 tonnes of carbon (from Gas, Refrigerant and Electricity usage in stores, office and DCs)
- Revisit our SBTi targets
- Increase our positive impact on biodiversity
- Have a carbon transition plan in place to achieve our Net Zero targets (90% saving on both our direct and indirect emissions by 2040 and then accredited offsetting for the final 10%)
- Ensure that 100% of Tier 1 production is made using renewable electricity and begin to report on Tier 2 and 3 direct emissions
Key Achievements: FY25
40,274
Trained in organic cotton practices since the beginning of the programme in 2022. Although this year saw the end of the Organic Cotton Accelerator (OCA) programme we are committed to increasing uptake from these farmers
Awarded
the 2025 Drapers Positive Change Award
Achieved
Pioneer Status on the ZDHC Brand to Zero initiative
85%
of the electricity used by our Tier 1 Suppliers to make Superdry products in FY25 was renewable energy via investment in Solar panels or the purchase of certificates
95%
of the energy used across our stores, offices and third-party distribution sites is renewable
6 factories
enrolled in the Far East into our Respect and Dignity programme for the first time
27%
of Organic Cotton and Cotton in Conversion used can be traced back to our farm partners
72,000
Superdry T-shirts and Sweats have been produced in Türkiye using recycled fabric waste material
82%
of bought product contained organic, low-impact, or recycled materials
Achieved CDP 'A List'
Maintained CDP A- position for our Climate Disclosure, placing the Company in the top 25% of the sector and B- for water disclosure
74%
of all Outerwear utilised recycled shell fabric and we continued to maintain recycled fill and linings in 89% of the overall Outerwear offer
71%
Reduction of scope 1,2 and full scope 3 emissions, TCo2e, all SBTi categories
What's Next
100%
Organic cotton by 2030
REVIEW
our SBTi targets
Launch
a Carbon Transition plan to achieve our Net Zero target by 2040
Increase Transparency
Fully map our supply chain - right down to the raw materials
Read More
REPORTING AND POLICIES
Proudly Recognised by
Drapers
Winner
Positive Change Award 2025
Marie Claire
Winner
Best sustainable high-street brand
BOOM
Winner
Julian Dunkerton won the Best Organic Ambassador at the Soil Association’s 2021 BOOM (Best of Organic Market) Awards for his excellence and success in this sector
Proud supporters and partners
