OUR MISSION IS TO BE THE #1 SUSTAINABLE
STYLE BRAND
Our strategy & core KPIs
LOW IMPACT MATERIALS
- 65% of our cotton and non-cotton garments will be converted to organic, low impact or recyclable alternatives by 2025, with 100% of cotton moving to organic by 2030.
- We will baseline our water footprint in 2022, with the aim to reduce the water we use in manufacturing our garments by 20% by 2025 and 40% by 2030.
- 20,000 farmers trained and converted to organic production by 2025.
COMMUNICATE WITH INTEGRITY
- 50% of workers in our third-party factories will be directly supported with market leading and locally tailored gender empowerment and worker voice frameworks by 2025.
NET ZERO CARBON EMISSIONS
- 100% of our owned stores, offices and third-party distribution centres (DCs) will utilise renewable energy by 2025.
- Achieve net zero in our own and third-party logistics operations by 2030, and in our supply chain by 2040.
- 100% of packaging will be converted to recyclable, reusable or compostable alternatives by 2025.
Key Achievements
Donated over 65 million organic cotton seeds
to farmers enrolled in our organic cotton training programme
Launched
of our first dedicated sustainability consumer-facing website to share more information on our sustainability journey:Â Better Choices Better Future
Completed our first full Scope 1, 2 and 3 carbon emissions report
providing full disclosure of our impact on climate change
39%
of our garments made using renewable electricity in third-party factories
62%
of bought garments contain organic, low-impact, or recycled materials, we are on track to reach 65% by 2025
Achieved CDP 'A List'
in climate disclosure reporting at the end of 2022. The pinnacle grade, achieved by the top 1.5% of businesses that participate
100%
of our Spring Summer 23 swimwear collection made using recycled fabrics
2.1%
of garments are transported by air to our warehouse from our factories, a 61% reduction on FY21
22%
improvement in global energy efficiency in owned estate since FY17, and on track to reach 25% by 2025
15,000 people
working in our factories participating in our Respect and Dignity programme
50.7
million
recycled bottles used to produce our outerwear fill, recycled sweats and swimwear
7,508
farmers
enrolled in our organic cotton training programme
Water footprint mapped
for all garments containing cotton, equating to 71% of garments bought since 2019
61%
of our retail and distribution network uses energy-saving lighting (LED) bulbs
Pre-loved clothing donation boxes
launched across all UK and Republic of Ireland full price stores in partnership with Oxfam
91%
of the energy used across our stores, offices and third-party distribution centers is renewable
Proudly Recognised by
Drapers
Winner
Positive Change Award for contributing to a greener future for fashion
Marie Claire
Winner
Best sustainable high-street brand
BOOM
Winner
Julian Dunkerton won the Best Organic Ambassador at the Soil Association’s 2021 BOOM (Best of Organic Market) Awards for his excellence and success in this sector
Proud supporters and partners
