May 21 2010

SuperGroup Plc

Appointment of Non-executive Director

SuperGroup Plc, owner of the Superdry brand and one of the fastest growing international retailers and wholesalers of youth fashion, announces the appointment of Ken McCall as Non-executive Director with effect from 24 May, 2010.

Ken McCall, 52, is currently Chief Executive Officer DHL Express, UK & Ireland. Prior to joining DHL in 2007 he held a number of senior positions over an 18 year period with TNT N.V. which included Chief Executive Officer TNT China and Chief Executive Officer TNT Asia, Middle East, Africa and India.  He is a member of the President's Committee of the CBI.

Peter Bamford, Chairman of SuperGroup Plc commented:  'We are delighted that Ken has decided to join SuperGroup, at such an exciting time. His in depth knowledge of logistics and supply chain management together with his extensive international experience perfectly complement the board's skill set and will be of enormous help in our future expansion, both in the UK and internationally.   We look forward to working with Ken to drive the business forward.'

This announcement includes the information required by Listing Rules 9.6.11 to 9.6.13.

For further information please contact:

SuperGroup

Matthew Barnett Tel: 44 (0) 1242 588187

M: Communications

Ann-marie Wilkinson / George Briscoe Tel: 44 (0) 207 920 2330

Seymour Pierce

Nicola Marrin (corporate finance) Tel: 44 (0) 207 107 8000

Richard Redmayne (corporate broking)

John Johnston (institutional sales)