RNS Number : 6897O
Superdry PLC
11 February 2021

Superdry Plc


Appointment of Chief Financial Officer


This announcement contains inside information


Superdry is pleased to announce the appointment of Shaun Wills as Chief Financial Officer ('CFO').


Shaun is currently Finance Director for Clothing & Home at Marks & Spencer, a position he has held since April 2018. In this role he has financial accountability for M&S's £3.5bn-turnover non-food business, and has played a key part in developing and implementing the transformation strategy for that part of the business.


Prior to joining M&S, Shaun has held a series of senior finance and operational roles in a number of major retail businesses over a 30-year career in the sector. This includes having previously served as CFO of Superdry (then called SuperGroup) for three years from 2012 to 2015.


Shaun will join the Superdry Board as an executive director at the end of April. Benedict Smith will remain as Interim CFO over the coming months to ensure an orderly handover between himself and Shaun.  Details of Shaun's remuneration package, which is in line with the shareholder approved Remuneration Policy, will be set out in the next Directors' Remuneration Report.



Julian Dunkerton, Chief Executive Officer of Superdry, said:


'After a thorough process to identify a new CFO, led by our independent director Alastair Miller, Shaun emerged as the outstanding candidate for the role. Over the past three years, he has gained experience as a finance director at the very highest level in retail at M&S, and he knows our brand and business well. This will be invaluable as we emerge from the challenges of Covid and accelerate the reset of Superdry.'


Shaun Wills said:


'I am delighted to be returning to Superdry, a world class brand which I am really passionate about. This is a great opportunity to work with the Board, Julian and all the team to accelerate the reset of the business and restore Superdry to its rightful position as a leading global brand.'




For further information:



Ruth Daniels                             ruth.daniels@superdry.com                   44 (0) 1242 586747

Adam Smith                              adamj.smith@superdry.com                  44 (0) 1242 586747


Media enquiries

Tim Danaher, Imran Jina          superdry@brunswickgroup.com             44 (0) 207 404 5959


Notes to Editors

The Superdry brand is obsessed with design, quality and fit and committed to relentless innovation. We design affordable, premium quality clothing, accessories and footwear which are sold around the world. We have a unique purpose to help our consumers feel amazing through wearing our clothes. We have a clear strategy for delivering continued growth via a disruptive multi-channel approach combining Ecommerce, Wholesale and physical stores. We operate in 61 countries and have over 4,100 colleagues globally.


The following set out disclosures made in respect of Shaun's appointment under Listing Rule 9.6.13. As part of a group-wide restructuring exercise in relation to the Jacques Vert group of companies, Shaun was an executive director of the following companies that went into members' voluntary liquidation processes either whilst he was a director or within 12 months of his ceasing to be a director: Cloud Nine London Limited, Jacques Vert Brands Ltd, Planet Fashions Ltd, Richard I. Racke Ltd, West Auk No. 25 Ltd, Matthew Royce Software Ltd and William Baird Industrial Ltd. Shaun was also a director of the following companies that went into administration either whilst he was a director or within 12 months of his ceasing to be a director: Style Group Brands Limited (formerly Jacques Vert Group Limited), Calverton Brands Ltd and Style Investment IPR Ltd.


Cautionary statement 

This announcement contains certain forward-looking statements with respect to the financial condition and operational results of Superdry Plc. These statements and forecasts involve risk, uncertainty and assumptions because they relate to events and depend upon circumstances that will occur in the future. There are a number of factors that could cause actual results or developments to differ materially from those expressed or implied by these forward-looking statements. These forward-looking statements are made only as at the date of this announcement. Nothing in this announcement should be construed as a profit forecast. Except as required by law, Superdry Plc has no obligation to update the forward-looking statements or to correct any inaccuracies therein.


The information contained within this announcement is deemed to constitute inside information as stipulated under the Market Abuse Regulations (EU) No. 596/2014. Upon the publication of this announcement, this inside information is now considered to be in the public domain. The person responsible for this announcement on behalf of Superdry is Ruth Daniels, Group General Counsel and Company Secretary of Superdry.





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