SuperGroup Plc

("SuperGroup" or the "Company")

11 August 2015

NOTIFICATION OF TRANSACTIONS BY DIRECTORS, PERSONS DISCHARGING MANAGERIAL RESPONSIBILITY OR CONNECTED PERSONS

The following notification is made in accordance with Disclosure Rule 3.1.4R(1)(a) of the Disclosure Rules and Transparency Rules.

On 10 August 2015, each of the following persons discharging managerial responsibilities ("PDMR") named below were granted an option to acquire the number of ordinary shares of 5 pence each in the capital of SuperGroup set out opposite their name under the terms of the SuperGroup Sharesave Scheme ("SAYE") at a fixed option price of £10.92 for each ordinary share of 5 pence each.

Each option grant was notified to the Company by each of the individuals referred to above on 10 August 2015 pursuant to Disclosure Rule 3.1.2R of the Disclosure and Transparency Rules.

Each individual referred to above has entered into a savings contract with Computershare Investor Services PLC under which a regular sum will be saved each month for a period of three years.  The number of shares over which each option is held is the number of shares which have an aggregate option price not exceeding the projected proceeds of the savings contract.  In normal circumstances, each option will not be capable of being exercised until 1 October 2018 (the maturity date of the savings contract).

In accordance with the rules of the SAYE, no consideration was paid by any of the above named individuals for the option granted to them.  Each option is subject to, and governed by, the rules of the SAYE and the legislation relating to the SAYE.

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