SuperGroup Plc

("SuperGroup" or "the Company")

Appointment of Hans Schmitt to the Board

The Board of SuperGroup is pleased to announce that Hans Schmitt, Managing Director of International and Wholesale, is appointed to the Board of SuperGroup plc with effect from 1^st May 2014. Hans joined SuperGroup in June 2013, having previously been President EMEA, UK, for Warnaco plc between 2010 and 2012, responsible for brands such as Calvin Klein. Prior to this Hans held senior positions at Hugo Boss AG between 1997 and 2010. 

Peter Bamford, Chairman commented:

"Hans has brought extensive international experience to SuperGroup plc. His appointment to the Board reflects his personal contribution to date and the significance of our international growth strategy."

Hans Schmitt commented:

"After eight months in the role I am more convinced than ever in the size of the opportunity for the Superdry brand and feel I can play an important part in helping the team to deliver it."

There are no further disclosures required under LR 9.6.13.

30 January 2014

Enquiries

Notes to editors

Hans, aged 44, joined SuperGroup in June 2013 bringing with him a wealth of international retail and wholesale experience from brands including Hugo Boss and Calvin Klein. He is accountable for our wholesale business in both the UK and internationally, our owned retail stores and concessions outside of the UK, and our franchised stores.

SuperGroup currently sells its products through stores in 41 countries and via 17 international websites.