Youth well-being and employment are important social issues in the UK and in many other countries in which we operate. The investment in our careers website, work experience and apprenticeship programmes has received overwhelmingly positive feedback from schools and careers advisers.
Through "Superdry School Days" we work with local schools to provide opportunities for students to experience working for Superdry through engagement in focus groups, job shadowing and discussing career journeys with Superdry colleagues. This initiative has led to a number of students gaining valuable work experience and has led to full-time apprenticeships being offered in some instances. We provide a best-in-class work experience programme with placements for at least two students every month across the business.
We are in the fourth year of our partnership with the University of Gloucestershire where we work closely with undergraduates studying for degrees in Fashion, Graphic Design and Photography setting projects, providing work placements, judging final coursework and providing materials and support to their respective programmes. We have placed a number of undergraduates within the business as part of the requirements to complete their degree courses.
Graduate Fashion Week
For the first time, this year Superdry partnered with Graduate Fashion Week, London. Sponsoring the Superdry Outerwear Award gives us unprecedented access to the newest and most creative fashion graduates. The winning design was showcased in the gala catwalk, showcasing our strength in outerwear to a larger industry audience.
Our charity and community support programme continues to grow and is a platform for charitable projects supporting the local, national and international communities in which we operate. This financial year we raised or donated approximately £451,000, an increase of £84,000 on the previous year.
In order to maximise the breadth of our charitable impact we also match funds raised by our colleagues to benefit various valuable causes across the globe. During financial year 2018, we matched £7,235 of our colleagues’ activities in support of their chosen charitable causes.
Newlife Charity Partnership (“Newlife”)
We continue to donate unsellable product to our partners Newlife - the Charity for Disabled Children. The garments are de-branded and sold; so far garments with a resale value of approximately £126,000 have been donated for the great work that Newlife undertakes. This approach eliminates any need for landfill and extends the life of these garments – making maximum use of the embedded energy and water consumed during the manufacturing process.