The unique entrepreneurial and innovative culture which defines our heritage continues to be at the heart of our ways of working.
Our colleagues bring our brand to life and the success of the Group is a direct result of their knowledge, skills, drive, passion and enthusiasm, wherever they are in the world. We have consistently created and maintained an environment where colleagues can flourish and fulfil their potential. For the first time in our history we have defined a set of values in collaboration with 60 colleagues from every corner of our business. Our six values have really struck a chord with everyone who comes into contact with our business giving us real assurance of our strong culture, beliefs and ways of working. True to our innovative culture, we share the story of our values through a genuine set of product care labels because these are the things we care about the most.
4,800 people (including part-time colleagues) across the UK, Europe, US and Asia now make up the Superdry family. Colleague numbers will continue to grow in the coming year as we continue our growth strategy.
Our SuperSay group-wide engagement survey is in its fourth year and colleagues once again reinforced our view that Superdry is a very attractive place to work. In our 2018 survey, colleagues gave us a Trust Index of 73, an improvement of 1 percentage point on 2017. This year we launched Workplace – an internally secure social media tool (similar to Facebook). Workplace has further enhanced the relationship we have with our colleagues across the world; connecting them together digitally as one Superdry family and giving the tools to share knowledge, experience and great stories at the touch of a button.
Sharing in our success is something that we value highly and in 2017 we launched The Founder Share Plan. Through the generosity of our two founders Julian Dunkerton and James Holder, every colleague has the opportunity to share in our success when the plan matures in 2020. Our UK colleagues also have the opportunity to join the SAYE and BAYE share schemes. Our demand for future talent continues to grow, driving a need to both attract new people to the business and develop those already in-post. Through our award-winning Superdry Academy, our suite of tools and learning opportunities equip colleagues with the agility and skills to drive the Group forward and offer them rewarding careers. The ongoing review of talent across the business has enabled us to identify colleagues rich in our brand DNA, and experience with the skills to support business development in new territories. This review is conducted twice a year giving us real line-of-sight of our future talent demands, existing pipeline of supply, as well as planning future succession.
Looking ahead our people focus will continue to be on how we recruit and retain the right talent, together with a strategy to develop our colleagues ahead of our growth curve.