Our Goal is to enable 100,000 young people around the world to make a positive contribution to their local economy by helping them into jobs, education and training.

We have built a strong and significant partnership with The Prince’s Trust. As both a large employer of young people and with a youth customer base, the work of the Trust and Superdry has real alignment.

Two teams of colleagues participated in the Trust’s Million Maker Programme and alongside developing their own business and personal leadership skills they raised in excess of £85,000.

Our colleagues have been inspired to both volunteer and raise funds on behalf of the Trust.

During this financial year we have continued to offer a “get into work” course for young people via the Trust. This course gives young people aged 16 to 25, who are work-ready but do not have vocational skills, a mixture of practical training and work experience, many examples of which have led to securing a permanent role.