We work with our suppliers, workers, local and international organisations with collective aim to respect and promote human rights in line our Code of Practice, and to contribute to the United Nations Sustainable Development Goals.

We are members of multiple international and local multi-stakeholder platforms including the Ethical Trading Initiative (ETI) and have adopted their Base Code to form the core of our Code of Practice.

Based on international standards including the Universal Declaration of Human Rights and the International Labour Organisation’s Core Conventions on Labour Standards, our Ethical Trading Code of Practice represents our baseline requirements which work alongside local laws to ensure a minimum standard of protection is afforded to all people in our supply base in all countries.

We have established dedicated ethical trading teams in all key source countries covering Turkey, India, Sri Lanka and the Far East. The team functions to: -

  1. Monitor compliance: Maintaining accurate benchmark information on factory conditions in line with our Ethical Trading Code of Practice.
  2. Make a difference: Supporting factories to make improvements with the aim of providing Decent Work and Economic Growth (SDG 8) to all people operating in our supply chain.
  3. Inform decisions: Advises the commercial teams to ensure purchasing decisions are made in line with core factory ethical KPIs.

Directly reporting into the Director of Sourcing and Sustainability, the Head Office team Ethical Trading and Sustainability team provides benchmark data on factory ethical performance to inform sourcing priorities.

Contact details for the ethical trading team is available here.

Monitor Compliance

We audit 100% of main production sites (known a “Tier 1”) and their subcontracted (process) units (known as “Tier 2”). In 2019 we extended our audit processes to nominated or preferred trims and label suppliers (known as “Tier 3”) in Turkey. Phased roll out to other territories will re-start later in 2020/early 2021.

Superdry audits act as an ongoing risk assessment to detect and respond to evolving risks on a factory, local and global scale. Our risk framework is founded on the severity of impact vs. likelihood/scale of impact to ensure it remains focussed on worker welfare.

  1. 100% of ethical audits are either completed on a semi announced (minimum 4-week window) and unannounced basis in all territories baselined against SMETA
  2. 100% of Superdry production sites are re-audited every 6-12 months to ensure information remains relevant.
  3. 100% of key source countries have dedicated labour standard experts in to build partnerships based on transparent disclosure of actual working conditions and agreeing relevant and achievable action plans where improvement is needed.
  4. 100% of Superdry production sites are audited by Superdry preferred auditors to ensure audit quality. More information on preferred auditors approved within each sourcing region is available on our Supply Chain page.
  5. We have established Service Level Agreements and Key Performance Indicators with each audit partner – prioritising accuracy, on time delivery and transparency.
  6. We shadow a minimum of 15% of third-party audits at Superdry production sites and complete “Control Audits” (repeated) with dedicated external integrity auditors to check consistency in results where we have concerns.

The outcome of each audit is an ethical grade based on the risks of any issue raised in line with our risk framework, and a practical action plan detailing milestones for improvement as applicable.

By establishing Superdry dedicated labour standard experts in key source countries we are able to respond to risks quickly as they emerge. 

Where vulnerable groups of workers including migrants, contract workers, Syrian refugees (Turkey) and homeworkers are present in Superdry factories we ensure audits are completed in line with our additional policies designed to protect these workers. Alongside our Code of Practice, these policies form a condition of doing business for our suppliers and are available in our Reporting and Policies page.

Where we struggle to obtain transparency, accuracy and clarity or where we seek feedback on improvements made in factories – we may elect to work with local community organisations, and wider labour standards experts to complete offsite interviews.

This additional step often provides a further depth of results and root causes.

Make a difference

While factories often share common issues, we have found that sustainable solutions are often best adopted when developed locally, in consultation with local groups.

Our Superdry dedicated labour standard experts work closely with factories to establish practical action plans, training, and capacity building with management, supervisors and worker committees. We prioritise biweekly or monthly training and capacity building where factories demonstrate non compliances which pose the greatest risk to worker wellbeing – and closely monitor improvement in line with agreed milestones.

We continue to prioritise Worker Voice in all key factories and work to ensure these factories have effective means to raise issues to management collectively. More information on our Respect programme is available here.


Inform Decisions

We work closely with our commercial teams to ensure purchasing decisions are made in line with core factory ethical KPIs.

Commercial teams are only able to place orders in factories which have been approved for production following ethical pre-approval checks.

Approval for production is upheld where factories comply with our audit schedule. Where factories fail to meet minimum requirements in line with our Code of Practice or demonstrate insufficient improvement in line with our Supplier Manual, we will initiate a phased exit plan in line with our Responsible Exit policy.

Contact details for the ethical trading team are available HERE.

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