We donate all our Superdry faulty and customer returned product in the UK and European estate to the Newlife Charity for Disabled Children.
Here it is debranded and sold, raising money for the excellent work the charity undertakes. This approach eliminates any need for landfill and extends the life of these garments – making maximum use of the embedded energy and water consumed during the manufacturing process. In financial year 2018 our product contributed £125,000 to Newlife’s revenue.
We have also partnered with startup reGAIN to keep old clothes out of landfill and incentivise recycling. By boxing up unwanted clothes (of any brand) and shipping them free of charge to reGAIN, consumers can earn a 15% discount voucher to use in Superdry’s online and Retail stores. The old items will then be reused or recycled.