As a global business, we know we can touch the lives of many people. As a local business, we know how important it is to engage with communities. Our social initiatives mean we get to work with thousands of individuals and organisations across the world to improve their lives. We have our very own ‘Sustainability Warriors’ that ensure we’re doing the right thing wherever we operate.

We are committed to treating everybody equally and fairly. We lead positive change because it’s the right thing to do.

Training 1,824


in best organic farming practices, on track to reach 20,000 farmers by 2025

We reached over a third
of the workers in our Indian third-party operated factories in Phase 1.

Over 10,000 workers engaged to date in our Respect and Dignity programme

Launched our COVID

in key Indian factories – ‘Telecare’ – to provide afterhours advice on COVID-19 symptoms,
benefits available and counselling

Supply chain partnership.

We worked closely to maintain strong partnerships with our supplier partners during
the COVID pandemic

Supplied 5 million seeds

to organic farmers, growing over


tonnes of organic cotton used in Superdry garments



individual pieces of Personal Protective Equipment (PPE) to NHS Trust, to support key frontline workers

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Organic Farmer Conversion Programme

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SUPERDRY Suppliers and Factories

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Superdry Warriors

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