Superdry is a Global Digital Brand
characterised by high-quality garments, innovative & distinctive design and value for money. Our talented global teams relentlessly innovate existing product ranges and extend the Superdry brand into adjacent categories.
Our disciplined multi-channel approach to expansion,
with growth being led through our capital-light routes to market, in Ecommerce and Wholesale, and through investment in our development markets in the US and China, allows Superdry to access consumers across the globe.
Superdry has a strong, embedded set of company values
defined by our colleagues, which in turn define the way we do business: Passion, Creativation, Quality, Family, Individuality, Fun
A dedication to operational excellence
means we focus on every part of Superdry’s operation, seeking to reduce cost and improve speed to market, enhancing the brand experience for our customers.
Superdry is led by a strong, experienced and collaborative leadership team
with a track record of delivering sustainable, profitable growth.
The Superdry business model is robust,
highly cash-generative and we are committed to returning excess capital to shareholders.