At Superdry, we produce high-quality, contemporary products with a key focus on design detail, quality standards, end-to end innovation and value for money. Our clothes and accessories are strongly linked to our brand values, of which sustainability is one.
For us this means finding ways to:
- Make great products sustainably
- Best support our colleagues while extending our values to support people operating in our supply chain and within our local and wider communities
- Protect our planet by using resources sustainably
Make Great Product Sustainably:
This year we have been working hard to better understand our sustainability footprint - from the extended supply chain that manufactures finished product, to understanding our raw materials footprint and identifying opportunities for sustainable sources.
Our Supply Chain:
The majority of our clothing and accessories is made by with third party suppliers in Turkey, India and China.
Our factory base is split into ‘Tier 1’ factories that manufacture our products, and additional ‘Tier 2’ factories that provide specialist value added services including embroidery, printing and washing to our Tier 1 factories.
We are members of the Ethical Trading Initiative (“ETI”) and we have adopted the ETI Base Code as our Ethical Trading Code – which is internationally recognised and is based on International Labour Organisation’s Core Conventions on Labour Standards. Our Ethical Trading Code sets a minimum benchmark ethical standard for all factories across our supply base, in all countries.
We have teams based locally in key source countries that work directly with our suppliers to support them to meet our ethical requirements.
Raw Materials and Identifying Opportunities for Sustainable Sources:
In 2016/17 we evaluated our raw materials footprint, identifying key raw materials used to make our great products and where we can have the greatest sustainability impact. Over the next year we plan to set a detailed implementation plan which will focus on improving the sustainable impacts in these key areas.
We believe it is never acceptable to harm animals in the manufacturing or testing of any of our products. We have a very strict policy in place on animal welfare and we work closely with our suppliers to ensure it is fully enforced.
Best supporting our colleagues while extending our values to support people operating in our supply chain and within our local and wider communities:
Our people, our suppliers’ people and our communities are critical to the continued success of our brand. We invest time, effort and money into ensuring that our people, and the communities in which our company is based and operates, benefit positively from Superdry’s presence and success.
Superdry is committed to ensuring that our colleagues across the globe are invested in, supported, developed and given the opportunity to progress their careers within the business. We offer a diverse range of benefits, which vary depending on the country in which you work. We have a busy social calendar and hold regular wellbeing events.
Our employee engagement survey results consistently show that our colleagues think Superdry is a great place to work, and people frequently talk about the inclusive, family feel to the business and the people they work with as key reasons why they enjoy working with Superdry.
Extending our values to support people operating in our Supply Chain:
Our suppliers and Tier 1 factories provide jobs to over 94,000 people globally – each person plays a very important role in making our great products.
Our ethical trading team works closely with our suppliers and factories to support access to fair and safe working conditions across our supply base in line with our Ethical Trading Code.
We monitor conditions within our supply base through third party ethical audits, and support sustainable improvement through our Ethical Trading team in key source countries, and wider local stakeholders.
We have established policies in place to ensure any vulnerable groups of people are protected should they be identified – from migrant and contract workers to homeworkers.
We have some exciting news about a charity and community partnership coming soon - watch this space!
Protecting our planet by using resources sustainably:
We understand that using resources sustainably minimises our impact on the natural environment. We remain committed to reducing greenhouse gas emissions, energy consumption and waste throughout our business. We have clear environmental, energy and waste policies to meet these goals. Some of our recent achievements include:
Increasing the use of renewable energy:
Over 70% of the electricity we use in our stores and offices now comes from renewable sources. We aim to make this 100% by 2020.
Improving energy efficiency in our stores:
We now use 23% less electricity to power an average store than we did when we started our efficiency program in 2014. This has been achieved through effective monitoring, use of advanced building controls and energy efficient LED lighting technology. Our target is to improve efficiency by 35% by 2020.
Reducing the impact of waste:
Both our UK head office and distribution centre are certified ‘zero waste to landfill’. We aim to roll this certification out to other sites over the coming years.
Reusing unwanted garments:
In 2016 we partnered with Newlife, the Charity for Disabled Children. The charity de-brands and sells unwanted product, raising over £250,000 so far. This approach eliminates any need for landfill and extends the life of these garments - making maximum use of the embedded energy and water consumed during the manufacturing process.