We create the clothes,
you create the stories

Wear us
your way

We have productS for every occasion.

Our clothes survive whatever you get up to, with style.

Our customers feel amazing when they wear the Superdry logo.

They see themselves as an individual but also part of something bigger.

Superdry is a Global Digital Brand, recognised around the world, with consistent perceptions and a clear brand essence.

This is epitomised by our brand purpose: we create the clothes – our customers create the stories. This clear brand positioning is centred on creating amazing clothes, through an obsession with design, quality and fit and is underpinned by relentless innovation and commitment to operational excellence in everything we do. Our customers are loyal and global and are defined by attitude, not age.

Core to the brand DNA is the combination of market-leading quality and design detail delivered at astonishing value for money. Superdry has democratic appeal, offering affordable, premium-quality clothing, accessories and footwear complemented by newer lifestyle categories such as Sport and Snow.

trends are the currency of the fashion world

But we aren't just a fashion brand

we are a lifestyle, a way of life...

... our customers don't believe in being categorised by what they wear

they are individuals that share a common attitude in life

and you can spot it a mile off.