For the first time in our history we have a defined set of values in collaboration with 60 colleagues from every corner of our business.

Our six values have really struck a chord with everyone who comes into contact with our business giving us real assurance of our strong culture, beliefs and ways of working. True to our innovative culture we share the story of our values through a genuine set of product care labels because these are the things we care about the most.

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    Passion

    We love Superdry, love what we do and go above and beyond to be the best.

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    Creativation

    Our own blend of creativity and innovation. We push the boundaries of what’s possible, are bold and always coming up with new ways of doing things.

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    Quality

    We’re obsessed with quality in everything we do. It’s what makes us unique.

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    Family

    We’re in this together as part of one big Superdry global family, always looking out for each other.

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    Individuality

    We’re always bring our unique self to work, let people be who they want to be and accept everyone for who they are. We love people not stereotypes.

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    Fun

    We’re true professionals but more than anything we believe that work is to be enjoyed.