About Us

Our Board

The Board of Directors for Superdry Plc.

The Board of Directors for Superdry Plc is currently made up of a Non-Executive Chairman, a Group Chief Executive Officer, a Chief Financial Officer, 1 Executive Director and 3 Non-Executive Directors. On appointment the Non-Executive Directors meet the criteria for independence.

The Board is responsible for major policy and strategic decisions and for the Group's system of internal control and risk management. The Board has a formal schedule of matters reserved specifically for its decision making and has a schedule of regular, structured meetings, additionally meeting at other times, as required, to effectively discharge its duties.

Peter Bamford, Chairman

Appointed: 29 January 2010
Committee membership: Nomination (Chairman)
Peter is Chairman of the Board and of the Nomination Committee. He is also Deputy Chairman and Senior Independent Director of Spire Healthcare Group plc. Previously Peter was Chairman of Six Degrees Holdings Limited from 2011 to 2015 and a Non-Executive Director of Rentokil Initial Plc from 2006 until 2016. He was also a Director of Vodafone Group Plc from 1998 to 2006 where he held senior executive roles, including Chief Marketing Officer, Chief Executive of Northern Europe, Middle East and Africa and Chief Executive of Vodafone UK. Prior to this he held senior positions with WH Smith Plc, Tesco Plc and Kingfisher plc. Peter has served on the boards of public companies for over 20 years and has extensive experience in developing and growing businesses and brands internationally.

Julian Dunkerton, Founder, Product & Brand Director

Appointed: 3 February 2010
Julian has worked exclusively in the retail sector for over 30 years, co-founding the Cult retail chain from a market stall in Cheltenham and turning it into a successful retail chain. Together with James Holder, Julian established the Superdry clothing brand in 2003. Julian has a deep understanding of the Superdry brand, strong commercial instincts and a feel for its target customers, developed through his hands-on experience of building SuperGroup from the “ground up”.

Euan Sutherland, Chief Executive Officer

Appointed: 1 December 2012
Euan was appointed as Chief Executive Officer in October 2014, having previously been an independent Non-Executive Director. He is also a Non-Executive Director of Britvic plc. Euan previously served as Group Chief Executive Officer of the Co-operative Group, Group Chief Operating Officer at Kingfisher plc and as a Non-Executive Director with the Co-operative Food Board. Prior to this he was Chief Executive of AS Watson UK, the owner of Superdrug. Euan has over 20 years’ experience within the retail sector having held roles with Boots, Dixons, Coca-Cola, Matalan and Mars.

Nick Wharton, Chief Financial Officer

Appointed: 24 June 2015
Nick was appointed Chief Financial Officer in June 2015. Previously he was Chief Executive Officer of Dunelm Group plc between 2010 and 2014 and before that he was Chief Financial Officer of Halfords Group Plc. In his eight year career at Halfords, he held both finance and strategy roles. Prior to this, Nick worked in senior finance positions at Boots Opticians, Boots Healthcare International, Do-it-All Limited and Cadbury Schweppes. Nick is a chartered accountant and has been a Non-Executive Director of Mothercare plc since November 2013.

Keith Edelman, Senior Independent Non-Executive Director

Appointed: 4 February 2010
Committee membership: Audit, Nomination, Remuneration
Keith is a member of the Nomination, Audit and Remuneration Committees. He is also Executive Chairman of Revolution Bars Group Plc, a Non-Executive Director at Pennpetro Energy Plc and the London Legacy Development Corporation. Keith was previously Non-Executive Chairman of Goal Soccer Centres Plc, Non-Executive Director of Safestore Holdings Plc, Chairman of Beale Plc, Managing Director of Arsenal Holdings Plc and Chief Executive of Storehouse Plc (encompassing BHS and Mothercare). Keith has extensive retail and international experience and has served on the boards of public companies for over 30 years across a wide range of businesses and markets.

Minnow Powell, Independent Non-Executive Director

Appointed: 1 December 2012
Committee membership: Audit (Chairman), Remuneration
Minnow is Chairman of the Audit Committee and a member of the Remuneration Committee. He is also a Non-Executive Director of Computacenter plc where he is Chairman of the Audit Committee. Minnow was a Non-Executive Director of TUI Travel Plc from 2011 prior to the merger with TUI AG, when he became a member of the Supervisory Board and Audit Committee of TUI AG until February 2016. Prior to that Minnow spent 35 years with Deloitte. He is a Chartered Accountant and was a member of the UK’s Audit Practices Board for six years. Minnow has extensive experience in external and internal audit, risk management, financial controls and corporate financial reporting in a wide range of sectors.

Penny Hughes, Independent Non-Executive Director

Appointed: 1 April 2015
Committee membership: Audit, Nomination, Remuneration (Chairman)
Penny is Chairman of the Remuneration Committee and a member of the Audit and Nomination Committees. She is also the Non-Executive Chairman of The Gym Group plc and a Non-Executive Director of The Royal Bank of Scotland Group plc, where she is Chairman of the Sustainable Banking Committee. Penny’s previous Non-Executive Directorships include Wm Morrison Supermarkets Plc, Home Retail Group Plc, The Gap Inc., Next Group Plc, The Body Shop International Plc, Thomson Reuters Group Limited, Vodafone Group Plc and Trinity Mirror Plc. During her executive career Penny spent ten years at The Coca-Cola Company, initially as Marketing and Commercial Director, before being made President of Coca-Cola Great Britain and Ireland.