Paula was appointed Transformation Director in August 2015. She has over 20 years’ experience in developing retail businesses both in the UK and internationally. She has a strong record of leading development and implementation of strategies for growing and mature organisations including organic start-ups, joint ventures and acquisitions. Her career has spanned finance, strategy and transformation implementation. Prior to joining Superdry she was Chief Strategy Officer at the Co-operative Group. Paula spent the majority of her career at Kingfisher plc, including spending nine years growing Kingfisher’s businesses in Taiwan, China, South Korea, Poland and Turkey.