Chris Lacey

Digital Director

Chris is Digital Director having joined the business in November 2010 in order to lead the technology implementation of the ecommerce systems. Since 2013 Chris has been responsible for driving the ecommerce business and customer service as well as developing the technology. Prior to joining Superdry, Chris worked for the Kamani Group for 10 years where he was an integral part of the launch of fashion brand start-up boohoo.com.