Superdry brand purpose

Our purpose is to make you feel amazing.

Superdry is a Global Digital Brand, recognised around the world, with consistent perceptions and a clear brand essence. This is epitomised by our brand purpose: we create the clothes – our customers create the stories.

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Our Values

We have six values that define the way that we do business:

Passion, Creativation, Quality, Family, Individuality and Fun.

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Strategy 5.0

Our four pillar Superdry 5.0 strategy is clear, grounded in a thorough understanding of our brand, consumer, product and organisational capability.

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Our History

Superdry began in 1985 in Cheltenham. since then the Superdry brand has gained both recognition and popularity in the UK and overseas and this underpins the growth of the business.

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Our strong and experienced leadership team provides strategic direction and support as Superdry grows and develops.

We continually evolve and improve our governance framework in line with the maturity of the Company and in light of emerging governance reforms and best practice.

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