About Us

About Us

The Journey So Far.

Superdry was launched in 2003 after an inspirational trip to Tokyo and aims to create ‘future classic’ garments inspired by fusing iconic vintage Americana and high-impact Japanese graphic imagery with a British twist.

Superdry is a lifestyle brand designed for attitude not age with affordable, premium-quality clothing, accessories, footwear and cosmetics. As we develop the breadth and nature of our product range, we continue to appeal to a much broader, aspirational age group; those who want to feel amazing in what they wear and appreciate style, quality and attention to detail. Already well established in the UK, our home market, we operate a significant and continually expanding international business, selling through our websites, wholesale partners, a network of franchise stores and, increasingly, our stores. We have expanded quickly over the 12 years of our life, fast becoming an international brand.

There has been no slow down over the past 12 months as we have added over 50 points of sale to our portfolio around the world, taking our total number of stores and concessions to 573 with a physical presence in 45 countries. In addition to stores and websites, we have a successful and growing wholesale business. In the UK and North America, we sell directly to third party retailers and internationally we predominantly use a distribution network, taking advantage of local knowledge and expertise in each country. We focus on high-quality, contemporary products that, in varying degrees, fuse vintage Americana and Japanese-inspired graphics with a British style. They are characterised by:

  • quality fabrics with authentic vintage washes
  • unique vintage detailing
  • world leading hand-drawn graphics
  • tailored fits with diverse styling