Peter Sjölander


Appointed: 29 April 2021

Committee membership: Nomination

Peter was CEO of Helly Hansen from 2007 to 2015, where he delivered a step change in the performance of the brand, driving its transition from being a business focused on its local Scandinavian markets to a globally recognised brand. 

Earlier in his career Peter spent 13 years at Nike in a number of leadership roles across marketing, product and general management, working in the Nordics, Netherlands and USA at a time of rapid growth for the brand. Following his tenure at Nike, Peter joined Electrolux where he was responsible for brand and product driving a shift from an industrial agenda to a consumer centric one. He is currently a non-executive director of Dometic Group AB (listed in Sweden). He is also a senior adviser to Altor Equity Partners and EQT Group.